CHERYL GOLDSTEIN
Founder & Owner, Campfire Creative Marketing, Inc.
What “Future-Proof Marketing” Actually Means for Camps
Breakout Block One: Sunday/2:15pm
Camp marketing is entering a new era, one where families discover programs long before they reach your website. With younger parents using conversational AI and social media functioning as modern word of mouth, camps need strategies built for today’s attention patterns.
This session breaks down how AI is shaping parent decision-making, how platforms like Instagram build trust, and what it takes to create a consistent, credible narrative across every digital touchpoint. You will learn how discovery is shifting beyond traditional search, how to ensure your camp’s online presence reflects who you truly are, and why your website may no longer be the starting point for new families.
You will leave with a clear framework for future-proof marketing that helps your camp stay visible, relevant, and trusted as families discover programs in new ways.
More About Cheryl
With nearly three decades of experience building brands, creating impactful marketing campaigns and just plain getting the word out, Cheryl Goldstein is an accomplished marketer with a proven record of delivering on her clients’ goals.
She has worked with clients in practically every field and across the U.S., yet camps have always held a special place in her heart. Consequently, Cheryl has turned her professional focus to promoting this most cherished industry that combines her passions for life-long friendships, storytelling, and entrepreneurship.
Cheryl started her career in television, ultimately winning three Emmys and one Promax Medallion Award for her innovation and creativity. She gave life to Barry Diller’s network of local broadcasting stations, USA Broadcasting, a division of USA Networks, Inc. As the second employee hired in a network that grew to over 400 staff members, Cheryl launched WAMI-TV in Miami, WHOT-34 in Atlanta and KSTR-49 in Dallas.
After leaving broadcasting, she founded Insane Creative to broaden her work in marketing and advertising. As word of her talents spread, the company grew to encompass a diverse group of clients. Since then, Cheryl has developed and produced groundbreaking marketing campaigns for such corporate clients as Ticketmaster, Discovery Channel, Miami Heat, JC Penney and the American Cancer Society. A gifted writer, producer and project manager, her vision brings together multiple marketing elements and unending resources to deliver results.
