AI for Growth, The Visibility Shift: How Camps Will Be Discovered, Trusted, and Chosen in 2026

Breakout Block Three: Monday/3:00pm

AI isn’t just reshaping operations, it’s redefining how families discover, research, and choose summer camps. In this practical, future-focused session, Nicholai Ronningen breaks down the new rules of visibility and trust in an AI-driven landscape. You’ll see how tools like ChatGPT, Perplexity, and Gemini evaluate camps, how AI is reshaping parent decision-making, and the concrete steps every camp needs to stay findable online. You’ll also learn how to use AI to strengthen community, personalize communication, and elevate your camp’s authentic voice — while steering clear of the biggest marketing pitfalls and risks. Attendees will walk away with a clear roadmap for boosting visibility, building trust, and using AI responsibly to drive enrollment in the years ahead.