Cheryl Goldstein
The Impact of Artificial Intelligence on Camp Marketing
This session will explore how Artificial Intelligence (AI) is transforming the landscape of camp marketing. We’ll discuss how AI can optimize marketing strategies for summer camps, helping organizations efficiently target the right audiences, craft personalized messaging, and measure the success of campaigns in real-time. By the end of the session, attendees will have a deeper understanding of how AI can elevate their marketing efforts and drive more meaningful connections with potential campers and their families.
About Cheryl
Founder & Owner, Campfire Creative Marketing, Inc.
With nearly three decades of experience building brands, creating impactful marketing campaigns and just plain getting the word out, Cheryl Goldstein is an accomplished marketer with a proven record of delivering on her clients’ goals.
She has worked with clients in practically every field and across the U.S., yet camps have always held a special place in her heart. Consequently, Cheryl has turned her professional focus to promoting this most cherished industry that combines her passions for life-long friendships, storytelling, and entrepreneurship.
Cheryl started her career in television, ultimately winning three Emmys and one Promax Medallion Award for her innovation and creativity. She gave life to Barry Diller’s network of local broadcasting stations, USA Broadcasting, a division of USA Networks, Inc. As the second employee hired in a network that grew to over 400 staff members, Cheryl launched WAMI-TV in Miami, WHOT-34 in Atlanta and KSTR-49 in Dallas.
After leaving broadcasting, she founded Insane Creative to broaden her work in marketing and advertising. As word of her talents spread, the company grew to encompass a diverse group of clients. Since then, Cheryl has developed and produced groundbreaking marketing campaigns for such corporate clients as Ticketmaster, Discovery Channel, Miami Heat, JC Penney and the American Cancer Society. A gifted writer, producer and project manager, her vision brings together multiple marketing elements and unending resources to deliver results.
